In the ever-growing world of technology, the beauty business is one of the last opportunities to physically connect with the consumer, which is one of the reasons why Alayne White says she decided to open Alayne White Spas. Founded in June 2002, Alayne White Spas focuses on providing exceptional customer service and unique, creative treatments at its Bristol and Providence locations.
White had worked for Aveda Corporation for 12 years and traveled throughout the country teaching other spas how to run their businesses. She saw many frustrated employees who worked with owners who did not know how to lead, which inspired to her begin a company that supported women’s careers and simultaneously encouraged family and life balance.
White chose to open her first spa in the town she lived in, Bristol, because she wanted to contribute to her community and also have control over her other life as a mom. The spa started out with just 3 employees in just 400 square feet, and by the time six months had passed, they had to come up with an expansion plan to accommodate all of the appointment requests. In 2004, the spa added an additional 400 square feet to accommodate 2 more treatment rooms. A few years later, she was able to open another spa on Providence’s East Side, quickly making Alayne White Spas a popular destination.
“Our success and reputation are because of our unique approach to client care and hiring smiley, happy people. It is our privilege to wake up every day with the intention of stunning service, and we get to do this through the business of beauty,” said White.
All of the treatments offered at Alayne White Spas were created and designed by White and include a creative variety of facials, body treatments, pedicures, massage and waxing. Each member of her team of “spa goddesses” was trained in the same technical skills so that the quality of the treatments is consistent from client to client.
This year, White’s business was put to the test when the blizzard Nemo caused a pipe to burst, damaging 50% of White’s business and making it inoperable. White says she learned a lot about her business during that time: “I learned the benefits of great clients who supported us throughout this awful experience. I was reminded about the work ethic and commitment of my team to my brand. They changed their schedules and worked under dire circumstances, keeping a smile and positive outlook the entire time.” White is currently negotiating the purchase of a commercial building where she plans to move her Bristol spa and reinvent the concept of spa into more of a lifestyle focus.
White enjoys working closely with the community, frequently providing service donations to events and associations. She also works with the technical schools in the state, offering presentations, job opportunities and internships.
“After 25 years working with women, I still wake up every day excited and joyous that I get to do what I love,” said White. “I lead both my company and my life with an honest and positive outlook on both outer AND inner beauty for women of all shapes and sizes. As a result of my hard work, my business has grown steadily both in numbers and employees for the past 14 years.”
Currently, White is giving back to her team by setting up an employee-owned franchise operation for high performers in the company. This system will allow the brand to expand and prevent her team members from maxing out in their careers. She also plans to add additional spas in key markets, such as East Greenwich and Newport.