What Is Clean Beauty?

The word “clean” gets thrown around a lot in the personal care space with things like “clean eating” and “clean living” - but what about “clean beauty?” It’s a phrase that’s been on the fringes of the beauty industry for a while but is now making its way to the forefront. So what is clean beauty? Why is it important? And how are the skin care experts at alayne white going to help you achieve your clean beauty goals? Keep reading!

What Is Clean Beauty?

Depending on the source, the definition of clean beauty may vary a bit in its intensity. At the end of the day, though, every definition will agree that products that claim to be “clean” are… well, clean. They’re devoid of harsh and harmful chemicals and are non-toxic. They’re generally derived from minerals and botanicals - things found in nature versus a chemistry lab. And, they’re most likely cruelty-free. 

Why Is It Important?

Choosing to use clean products is just that - a choice. There are hundreds of thousands of “traditional” products on the market that aren’t clean - but they’re convenient. Then there are products that are quasi-clean, perhaps they avoid some of the biggest irritants but they aren’t organic. And then there are products that are 100% clean - all of their ingredients are organic, they don’t use anything that isn’t naturally derived, their packaging is made from recycled plastics and papers… you get the idea. Choosing which products you want to use is a personal choice, but when you make the choice to use clean products you’re doing yourself and the environment a favor.

For starters clean products are better for you. Your skin is your body’s largest organ - and what you put on your skin also goes into and through your skin. Using products that are non-toxic, don’t have harmful chemicals, and - yes - contain a few goodness boosters (like vitamins, minerals, and antioxidants) is a great choice to make for your overall well-being. 

Now, we don’t want to sound like we’re saying that clean products are good for you in the same way that taking a multivitamin every day is. But, their entire existence is based on the premise that barring things like sensitivities/allergies to specific ingredients they aren’t going to do you harm. (However, to quote Alayne, “if you’re smoking, drinking, and eating like crap chances are high that no matter what you put on your skin it’s not going into benefit.”)

Additionally, since many clean products are using mostly or entirely naturally derived products they’re also keen on using products that are sustainable. That means that the products themselves aren’t harmful to the environment, but neither is the process of producing and packaging them. 

How Are We Helping?

At alayne white we are fully on board with the clean beauty movement, which is why we use and sell GloSkinBeauty products. Both product lines avoid using harsh chemicals and irritants and are cruelty free. 

If you have questions about our clean beauty mission or would like to revamp your beauty regime to be clean book a Skintroduction (even if you’re a current client) with one of our skin care experts.


Add a Comment