THE NEXT TWO WEEKS

March 14th will go down in history as one of the most tumultuous days in my already busy brain. In the morning, I was comfortable with my decision to keep my business open, mistakenly thinking that I was providing a “respite” from the outside world. After all we in the beauty business of touch are not large gathering crowds. 

But as the day went on and I spoke directly with a dear doctor friend who is soon to be on the front lines of this pandemic, I learned much more. I read a detailed and very concise letter written by an esteemed professional doctor and that changed my mind. 

I closed my business voluntarily yesterday at 5:00pm after painful and deep consideration.What I have seen and heard is the next two weeks is the most critical. I didn’t realize this as I made my way out with the masses on Friday to party before my birthday weekend. I didn’t think about the seriousness of the next two weeks. Like the masses of people who decided to head out to the bars in Newport and Boston yesterday to celebrate the no parade St. Patrick’s Day, I was foolish. 

I am no longer foolish.

Our leadership, federal and state, doesn’t seem to want to say. CLOSE YOUR BUSINESS. Why would anyone want to say this? It is economic suicide not just for business, but for the people we employ. The Federal level has taken action to make it more streamlined for emergency money to help compensate the people we have to layoff for fourteen days. But no one is talking about the impact that my type of business has in the country. Spas, hair salons, nail salons, gyms, yoga studios, wellness- we are all touching people in the most intimate areas every day. We are then going home to our families, to the market, to restaurants. 

In my opinion, now that I know what I know, I would rather voluntarily close for two weeks and ask my team to self quarantine for that time, to help prevent what is happening in Italy and the rest of Europe. This is not a two week vacation. This is a time to self quarantine because the likelihood of exposure is the highest right now. We in the beauty and wellness businesses have likely already been exposed. I am not one to freak out. I usually weigh with much consideration the pros and cons when it comes to making these difficult decisions.

Europe is our countries Ghost of Christmas Future right now. I hope I am wrong and that my colleagues can laugh and point a finger at my for being “overreactive” a month from now. I am willing to take the laugh. Closing my business yesterday was the hardest decision I have ever had to make as a leader in my company and in my community. I am still in shock. My team is in shock. This is no joke.

But at this point, I do feel that it is each of everyone of our civic responsibility to voluntarily make these hard decisions. Hands down- our state leaders should be speaking about the beauty business, one of touch, and finally stop ignoring what a major part of the economy beauty and wellness provides for the citizens of our country.

For my colleagues out there, please voluntarily close. Self quarantine for two weeks and ask your team members to do the same. We are all in this together and if we set the tone for what the right thing to do is, we will be better as a community a month from now. 

Running a business is a day to day tricky business. We must make rough and tough decisions and in this case, we must not be making them from our pocketbooks. I know it is scary to think that income will cease for two weeks or more, but these are all great lessons in our lives to re think what we have, what we need and how we operate when we do get to open again. 

My friend said that he is hoping for a V upturn. Quick dip, quick return. Imagine when we all come out of our homes after this madness, the way the trees and the light will seem. The first delicious meal at our favorite restaurant will taste, the first workout at your gym or that glorious facial at your favorite spa. In the darkness when it seems like light is absent, that little spark of brightness means so much more. I am confident that we will see a business boom like we have never experienced when we get through this. This is not forever. 

For those of you out there who think some of this maybe hype, or politicization, I for one thought this a bit too last week, but when we see France close its restaurants and bars, when airports are closing and borders are closing, I would rather err on the side of caution. The glory of our free country is that we get to make our own decisions, but this is unprecedented and as a community, we have an opportunity to speak up and do our civic duty.

Please voluntarily close your business. Our communities are in prevention mode. Two weeks now could prevent three months later and we have the capability to take action now. I hope we can come together and support each other during this time and I thank you for considering this. And I am sorry to freak you out. I have attached the letter below so you can make an informed decision too.

https://www.alaynewhite.com/closing-update.html

Leave a Reply

Your email address will not be published. Required fields are marked *

self proclaimed lover of all things beauty, business + lifestyle, I write because it feels good.

Categories
Archives